Contrary to popular belief, social media has existed for a while. However, it’s not until recently that it has been used as a powerful marketing tool. Although social media marketing is always changing, there are certain basic rules and guidelines that are well-tested and should endure.
If your business has a Twitter presence, engage your followers and other members of the community regularly. Thank anyone who mentions your company, and let them know you appreciate their patronage. These interactions help build stronger relationships between you and your followers. Your goal should be to further your online presence as both an individual and as a professional.
Let all of your existing customers know if you are going to start being active in social media. When a person joins your social network, it is common for these sites to inform their friends that they have done so. This powerful advertising method doesn’t require you to lift a finger. This type of ad is more valuable because people receive it from someone they trust; it works like a referral program.
Put a Facebook “like” button on the homepage of your blog, in the top right corner. When they click on the box, they will be “liking” you on Facebook. Putting this button on your blog page means readers don’t have to search out your Facebook feed if they want to “like” the content. By making this easy for people, they are more likely to actually do it.
You need to respond to customer inquiries as part of any strategy for social media. This very thing can distinguish whether or not your social media marketing is successful. Interact with your customers and network members by replying to both positive and negative feedback. If you don’t say anything, the posts could hurt your reputation. Deal with them as the occur, and you won’t have any nasty side effects to deal with down the line.
You should find different ways to interact with customers on a personal, as well as professional, level. Leave them comments on their Facebook status or blog post if you feel that this is appropriate. However, don’t join a private conversation. Your responses should be limited solely to discussions centering on your business, product, or service.
You can share updates from Twitter users that you find influential, or you can just mention them by typing their usernames following the @ symbol in your posts. This will bring your post to their attention. If you make an interesting point, they may well respond to you or re-tweet your post.
When you tweet, include a tag. Tags go after the # symbol and allow your feed entries to appear for users that have joined certain groups. Look at groups that include your target audience, and then carefully select your tags.
Try to stay professional, even in this day and age of social media. Always use a professional sounding introduction, even when it is a personal intro. Do not allow yourself to engage in an online argument; however, you may choose to delete comments that are inappropriate or misleading. To engage with your personal friends, make a separate Facebook profile. Don’t do it through your business profile.
Search for the best way for you to use social media marketing. Emphasizing what makes you stand apart will help distinguish you from your competitors. Stick with the advice found here and develop a quality product, and soon you will be more successful than you may ever dream of! Social media campaigns can be a great asset and a wonderful opportunity to increase revenue.