Small businesses or newer businesses often have much tighter marketing budgets than those that are larger or well-established. Social media marketing can therefore be a valuable strategy. Social media is easy to use and affordable, leading to the acquisition of new customers and retention of old ones. You can use these abilities and make them a part of your marketing plan.
Inform your customers that you are utilizing social media. When your customers subscribe to your page, the social network may let their followers know about your page. This is essentially free advertising and should not be underestimated. Given the referral nature of this aspect, it is in fact more valuable than traditional advertising.
Offer exclusive specials to the people that follow you via social media. Off them something that they cannot get from any other business. For example, do a contest for your social media fans. If you would rather do something else, then offer an item that is exclusive only to them. You also can post your announcements on social media pages.
Place a social media widget on your website for great results in social media marketing. Using a widget somewhere on your site can help you gain followers. Also, a widget can allow readers to re-tweet or vote on your content right from your page.
Make sure that you really want to build a two-way relationship with your clientele before you get aggressive with social media marketing. If you want social media to simply be a sales channel, then just buy some advertising on social media sites to simplify things. Send a message that arouses your customer’s curiosity and encourages them to respond. The customers and followers should help lead the conversations from that point.
Engage online users by including buttons that link to your Facebook, Twitter and other profiles. You can also provide the option to subscribe to your RSS feed. Add it to your comments signature. Provide multiple links on any social networks sites you have to make it easy for customers to find you.
Share updates of influential users of Twitter or try mentioning them in posts by having their usernames placed after the “@” symbol. Users that are tagged in this manner will know that you mentioned them, and they are more likely to respond to you or “retweet” your original post.
Before settling on a specific social media platform, weigh the pros and cons of each against your business goals. You can use your time wisely by truly understanding the differences from one social media site to another. There may be one site that you find reaches the most people and is worthy of the majority of your time.
Use the growing database of Yahoo Answers to your advantage. This is a site where users log in and post their burning questions. Other users then post answers. You can usually find questions that relate to your niche in some way, and this will allow you to create an answer that will include a mention for your product. You can provide quality answers and become an expert.
Social media marketing is one of the few marketing platforms that costs little more than your time, so there is no reason to worry about potentially losing money. Your focus now becomes providing quality videos, pictures, etc. to a correctly established audience. With all of these places online you should not have a hard time finding followers and become a good business.