Most people are under the assumption that a good looking website that catches the eye will gain a lot of visitors, but in truth it only happens if the person checking out your site has a very fast internet connection. Most successful sites are simple and user friendly. Outlined below are some helpful tips to keep your website simple and clean.
Add a prominent tagline to your website. Taglines are catchy mottos that explain your business. Using a clear tagline is important because when someone visits your page, you have roughly eight seconds to capture their attention and entice them to explore the rest of your site.
If you want your website to attract many visitors, it must be simple to navigate. Ensure that links are easy discovered and displayed in a prominent location. Simple menus will make navigation easy for your visitors. Make sure each page has a ‘home’ link.
Minimize your web page’s size. Many users have slow connections and when a page takes too long, they will quickly loss interest. A visitor who has to wait a long time to see your information will move on.
Make sure that every action can be cancelled if needed. Whether filling out forms, signing up for email notices or even needing browsing options, users will find this useful. Not allowing customers to cancel actions that they do not want to follow through with is unfair, and it is forceful, which may prevent those visitors from returning to your site or making purchases from you in the future.
Be sure that scanning your website is a simple matter. Various tests on usability demonstrate that most online readers do not actually read all the content; instead, they scan it for something that interests them. Text that is easy to read will ensure you have visitors that come back. Important content that you do not want visitors to miss should always be placed at the top of each page. In this way, your visitors will have a good experience and get the information they need.
Don’t forget about Internet Explorer 7 and 8. People may say they dislike Internet Explorer, but a majority of them still use it. Many elements are not in compliance with web standards, so finding a workaround will be required. You should read up on the frustrating “box model bug” that has plagued IE for a long time.
Test your website on all the different web browsers. Every device, browser and platform will change how your website displays, which could create a bad user experience. There are many resources available where you can find out which browsers are currently popular. Make sure your website works in Internet Explorer, Firefox, Chrome, Safari and the major mobile browsers.
A flash website might look good, but they are often slow and buggy. Knowing how to design a site simply, yet effective, is key to your online success. Implement what you’ve just learned, and build a site that visitors will flock to.